Hello, my name is Rosana Toro. I am a brand consultant and storyteller. I specialize in disruptive brand strategy, creating moving experiences and memorable moments through art, emotion, and a general enthusiasm for life.
Picture by Lucia Dao
I TELL STORIES AND I MAKE THINGS
I TELL STORIES AND I MAKE THINGS
This is me on any regular Tuesday.
Hanging out in my favorite handmade costumes.
The place is Salon Gallos,
a Mérida hotspot I helped conceptualize.
I firmly believe that what sets our species apart is our ability to create. To explore the realms of our imagination and bring something new to the world.
It is through this power that we connect, grow, and transcend.
It is such a simple, yet powerful thing:
to tell a story.
I spent close to 6 years as Director of Concept Development at Bienal. With this team, I was lucky enough to participate in many life-changing projects. Through our time together, I have helped them establish themselves as a 360° brand agency focused on real-world experiences and thorough guidance for our clients. We make sure the brand’s personality is reflected in every aspect of its expression: from communication to client interaction, to experience design, smells, music, and even general business practices.